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The Future of SaaS: Exploring Predictions of AI in Marketing 🔮
The Future of SaaS: Exploring Predictions of AI in Marketing
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📖TODAY’S ISSUE
🧵 Here are some insightful SaaS updates and tools we've curated for you today:
🚀 Latest in SaaS and Dev Tools
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🗞️HIGHLIGHT OF THE DAY
The future of SaaS is intertwined with the transformative power of AI, particularly in marketing. As businesses increasingly adopt SaaS to streamline operations, AI is revolutionizing the industry by providing unprecedented insights and personalization. The rapid growth of the SaaS industry, projecting to reach $908.21 billion by 2030. AI's role in marketing includes enhancing ad targeting, automating marketing tasks, and generating personalized content, all of which improve decision-making and customer engagement. As AI and SaaS continue to evolve, businesses are poised to benefit from increased efficiency, scalability, and innovative marketing strategies, heralding a promising future for the digital landscape.
What We Think
We believe the integration of AI in the SaaS industry heralds a transformative era for businesses, particularly in the realm of marketing. As AI enhances ad targeting, automates marketing tasks, and generates personalized content, it fundamentally reshapes decision-making processes and customer engagement strategies. The projected growth of the SaaS market to $908.21 billion by 2030 underscores the increasing reliance on these technologies to drive efficiency, scalability, and innovation. This synergy between AI and SaaS not only promises significant operational improvements but also opens up new avenues for businesses to deliver more tailored and impactful customer experiences, positioning them for sustained success in the rapidly evolving digital landscape.
⚡ LATEST IN TECH AND AI
The Cyberspace Administration of China is testing AI models from major tech companies like Alibaba, Tencent, and ByteDance to ensure that their responses on sensitive topics “embody core socialist values”. The move is part of China’s efforts to tighten its control over the internet and AI industries.
On July 12th, it was announced that 91 additional ETFs will be added to the Mainland China-Hong Kong ETF Connect Program, effective July 22nd. This brings the total to 241 ETFs, with E Fund Management being the largest manager. The program allows investors to buy and sell ETFs across the border without quotas or restrictions, boosting the liquidity and diversity of the market. Many of the new ETFs are focused on tech sectors, such as AI, cloud computing, and biotech, offering more opportunities for investors to tap into China’s tech innovation.
🔍 DEEP DIVE
For Automated Podcast 🎙️
Transcription Podcasts are a popular and engaging way of sharing information and stories with audiences. However, not everyone has the time or the ability to listen to podcasts, especially if they are long or in a different language. Some people may prefer to read the transcripts instead, or use them as a reference for further research. SaaS products that can automatically transcribe podcasts into text can make podcasts more accessible and searchable for users. These products use AI to convert audio files into written documents, with options to edit, format, and export the transcripts. Users can also choose the language and accent of the transcription, and add timestamps and speaker labels for clarity. Transcriber is one of the best products in this space that offers fast and accurate podcast transcription. Transcriber can integrate with popular podcast platforms like Spotify, Apple Podcasts, and SoundCloud, and users can share their transcripts with others via email or social media.
For Personalized Video Recommendations 🎞️
Video content is everywhere, from YouTube to Netflix to TikTok. With so many videos to choose from, it can be hard to find the ones that match your interests and preferences. SaaS products that can provide personalized video recommendations can make video consumption more enjoyable and satisfying for users. These products use AI to analyze users’ viewing history, behavior, and feedback, and suggest videos that are relevant and appealing to them. Users can also customize their recommendations by selecting their favorite genres, topics, and creators, and discover new videos that they might not have seen otherwise. Vibe is one of the best products in this space that offers personalized video recommendations. Vibe can connect with various video platforms like YouTube, Netflix, and Hulu, and users can rate and review the videos they watch. Vibe also creates a personalized video playlist for each user, based on their mood, time, and location.
For Online Course Creation 🎇
Online courses are a great way of learning new skills, acquiring knowledge, and earning credentials. However, creating an online course can be a daunting and time-consuming task, especially for beginners. SaaS products that can simplify online course creation can make online education more accessible and affordable for instructors and learners. These products provide tools and templates to help instructors design, develop, and deliver online courses, without requiring any coding or technical skills. Users can also manage their courses, enrollments, payments, and feedback, all from one platform. Coursey is one of the best products in this space that offers online course creation. Coursey allows users to create interactive and engaging courses using drag-and-drop features, multimedia elements, quizzes, and certificates. Coursey also integrates with popular platforms like WordPress, Shopify, and Mailchimp, and users can sell their courses on their own websites or marketplaces.
💻 DEV RESOURCES
A Collaborative List Of 800+ Resources For Developers
This is a curated collection of awesome resources for developers, categorized and crowdsourced. You’ll find resources for learning programming, UI inspiration, job boards, images, icons, and much more.
Awesome Frontend Resources - GitHub
This is a GitHub repository that contains a list of top tutorials, tools, libraries, and design assets for frontend development. Whether you’re a beginner or a pro, you’ll find something useful here.
Dev Resources: Top Community Picks
This is a blog post by Daily.dev, a browser extension that delivers the best dev news to your new tab. It features the top dev resources for continuous learning, community building, industry awareness, problem-solving, coding practice, open-source tools, design inspiration, and more.
🛠️COOL SAAS TOOL
Discover mind-blowing AI tools
Here are some of the new and cool SaaS tools that you should check out:
Beppo is a SaaS tool that helps freelancers and small businesses manage their accounting and finance. It automates invoicing, expense tracking, tax filing, and more. It also integrates with popular platforms like Stripe, PayPal, Shopify, and WordPress.
Marketo Engage by Adobe is another powerful tool that centralizes demand generation marketing efforts. It integrates various marketing channels and data sources to personalize content and campaign creation (Skale).
Hypersonic Laboratories is a SaaS tool that helps aerospace companies design and test their products faster and cheaper. It uses generative AI to create optimal designs, simulate aerodynamics, and optimize performance. It also provides a cloud-based platform for collaboration and data management.
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💸 FUNDING HIGHLIGHTS
Discover startups who just raised funds
World Labs is a new startup founded by prominent artificial intelligence researcher Fei-Fei Li. It raised about $100 million in funding. World Labs is developing spatial intelligence solutions that can understand and interact with the physical world.
DataHowRaised Series A Funding
DataHow is a Swiss startup that provides AI-powered analytics for industrial processes. It raised an undisclosed Series A round. DataHow helps companies optimize their production, quality, and sustainability by using advanced data science and machine learning.
LogicDialog Raised $2.25 Million
LogicDialog is a UK startup that is building a conversational AI platform for business applications. It raised a seed round of $2.5 million. LogicDialog enables users to create and deploy natural language interfaces for various domains, such as customer service, sales, and education.
How AI is Transforming Vertical-Specific SaaS Solutions |