📖TODAY’S ISSUE

🧵 Here are some insightful SaaS updates and tools we've curated for you today:

🚀 Saas & Tech News
Your quick update on the latest happenings in the SaaS world, saving you hours of research

🔍 Deep Dive and Educational Insights
Get useful tips and tricks for optimizing your SaaS operations & Learn essential skills and strategies to accelerate your SaaS journey.

🛠️ Tool of the day
Discover cutting-edge tools designed to transform your SaaS development experience.

💸 Funding Highlights
Discover startups who just raised funds and their innovative projects.

⚡ LATEST SAAS & TECH NEWS

Windows PCs crashing worldwide due to CrowdStrike issue

If your Windows computer is currently serving you the Blue Screen of Death, take heart in the fact that you aren't alone. Windows outages are being reported across the globe, apparently caused by a CrowdStrike issue.

"CrowdStrike is aware of reports of crashes on Windows hosts related to the Falcon Sensor," the cybersecurity company wrote in an alert confirming the outage at 1:30 a.m. ET on Friday. CrowdStrike's Falcon Sensor is software designed to prevent computer systems from cyber attacks.

Read More

Bigbasket Launches Comprehensive SaaS Supply Chain Platform BB Matrix

Bigbasket, a TATA Enterprise, has introduced BB Matrix, an end-to-end SaaS supply chain platform designed for global enterprises. BB Matrix provides real-time updates, tracks bottlenecks, and aids in data-driven decisions to enhance supply chain resilience.

Amid rising global demand for supply chain management software, BB Matrix promises to reduce transportation costs by nearly 50%, lower lead times by around 60%, and ensure up to 100% supply chain visibility.

Read More

SaaS startup Bitscale raises maiden funding led by First Cheque

SaaS startup Bitscale has raised its maiden funding round led by India Quotient’s First Cheque, with participation from Point One Capital, CRED’s founder Kunal Shah, and others. Bitscale will use these funds to build a strong team, enhance its product, and explore various GTM strategies.

Read More

$5 Billion Services Company signs Multi-Year SaaS Agreement with ancora Software for AP Automation

Ancora Software, Inc., a global leader in Intelligent Document Processing, announces a multi-year SaaS agreement with a top 100 US private company to automate AP Invoice processing.

This company, with annual revenues exceeding $4.9 billion and over 34,000 employees, provides full-service vegetation management and infrastructure services for utilities.

Read More

🔍 EDUCATIONAL INSIGHTS

Building SaaS Products around Advertising

No fluff here. If you're looking to build a $100M ARR business, this isn't the post for you. I'm not talking about creating the next Facebook or Twitter. However, if you're looking to earn $1K – $10K MRR, keep reading.

Let's see some of the players around advertising-related tools:

AdCreative.ai : AI-driven tool that generates optimized ad creatives for maximum conversion rates across multiple ad platforms. Used by thousands of customers generating millions of ads.

Aryel : Empowering agencies and brands to create at scale and optimize top-notch display ads at the power of 3D & Augmented Reality. Crossed $282K in annual revenue.

GramAds: Telegram ad network for buying and selling ads in Telegram bots.

UpRive: A Facebook marketing software to create ads more efficiently with a unique methodology—drastically improving results.

Adeagle: Shopify app to grow sales by targeting and re-targeting shoppers of other stores, niche websites & apps. 300+ reviews on Shopify App Store.

AdTargeting: Interest and Keyword targeting tool on Facebook and Google to find hidden/ niche adwords of huge audiences. Crossed $3.6K/m in revenues.

Clever Ads : Get a suite of tools to create, optimise and manage your digital ad campaigns across Google Ads, Facebook, Instagram and Microsoft Ads.

Hecto: Reach your target audience, with trusted newsletters. Hecto is a marketplace to buy, sell and manage newsletter ads and sponsorships

Debunking Common Misconceptions

Skeptics say, "Finding the right candidates for jobs is easy and using advanced tech like Programmatic Job Advertising Platforms is overkill."

Me - Sure, it's easier to hire for a few positions, but this approach doesn't scale. Organizations need to find and interview thousands of candidates to fill hundreds of positions. At this scale, Programmatic Job Advertising Platforms become essential.

Skeptics say, "Retargeting ads never work."

Actually, retargeting ads are remarkably powerful. They remind users about what they may be interested in and keep the product or service top of mind. Because of targeted users who have already engaged with a brand in some capacity, retargeting ads often drive higher conversion rates. Adeagle is an expert in retargeting within the Shopify ecosystem with over 300 reviews on the Shopify App Store. RetargetLinks generates an estimated $65K per year by helping customers with retargeting ads.

Case Studies: Success Stories in Advertising SaaS

To illustrate the effectiveness and potential of advertising-related tools in the SaaS space, let's delve into some real-world success stories.

AdCreative.ai

Company: E-commerce brand
Challenge: High ad spend with low conversion rates
Solution: Implemented to generate optimized ad creatives
Outcome: Improved conversion rates by 35%, resulting in a 20% reduction in overall ad spend

Aryel

Company: Fashion retailer
Challenge: Struggling to stand out in a crowded market
Solution: Utilized Aryel to create 3D and AR display ads
Outcome: Increased engagement by 50%, with a notable boost in brand recall and customer interaction

🔒 Unlock 1000+ additional niche ideas with detailed data and revenue insights, plus technical and marketing pointers to build and promote products effectively. All available with Saas Success Club. 🔒

🔍 DEEP DIVE

Programmatic Job Advertising Platform:

In the space, there exist thousands of job boards and sites that one could leverage to post jobs, but it would be incredibly time-consuming. AcquireROI is one product in this space that can help automate the ad-buying process and post job-related ads to the most relevant site to ensure a cost-effective return on investment. Such platforms enable an employer or recruiter to set parameters such as job requirements, target demographics, and budget. With this information, the system will determine the best channels and audiences for a job ad to ensure visibility on job boards, social media, and other online platforms. In continuation, it will optimize the ad placements in real-time by means of programmatic algorithms with performance metrics such as click-through rates and conversions. This methodology enhances job advertisement campaigns by ensuring that the ad goes to the right candidate at the right time through the most impactful channel, enhancing the possibility of getting potential candidates for open positions. Some of the products in this space are Pandologic, Joveo, AcquireROI. Joveo also published a good guide on how this process works at scale.

AI-powered tool for generating Ad Creatives

Manual ad content creation is the time-consuming process whereby one diligently writes persuasive text and creates compelling visuals to yield ads that convert. It calls for much attention to word choice, tone, and visual elements corresponding to the audience. Manual effort from ideation to execution can run into weeks to months, involving brain-storming sessions, multiple revisions, and collaboration amongst teams so that the content duly resonates with the brand's messaging and marketing objectives. That's where AI-powered solutions make a huge difference. AI ad creative tool quickens ad production by making several versions at great pace. It personalizes ads based on what people like and makes the content more engaging. It also recommends design edits for better ad performance—thus saving time for the marketers to focus on strategy. Thousands of customers use AdCreative in this niche, generating millions of ads.

YouTube Ad Spy Tool and other Platforms Ad Spy Tools:

The YouTube ad spy tools shall be assisting in getting an insight into YouTube ads, hence covering a wide span of ad performance insights, competitor analysis, ad placement, and trends. It helps marketers and advertisers in gathering intelligence, optimizing campaigns, and making informed decisions in their marketing strategies for YouTube. As a SaaS product, the YouTube Ad Spy Tool offers many deeper insights into YouTube ads. This is a tool designed to track ad metrics performance, competitor strategies, ad placements, and trending topics on the platform. This tool is going to provide additional optimization of ad campaigns with the help of valuable data for decision-making and strategy refinement in campaigns on YouTube. PowerAdSpy is one of the key products in this segment. It supports ad tracking on multiple digital platforms; besides Youtube specific ad tracking, it is served across 100+ countries. AdsReveal is also a popular tool but solely built for Snapchat advertiser tracking.

Automate Advertising on Social Media platforms/Websites:

Almost all social platforms provide a native display of ads. For example, social media such as Facebook, Twitter, LinkedIn, Reddit—all of them have an ad system through which people can bid or pay in order to display the ads. Logging into all of these systems and creating ads with titles, descriptions, links, and entering the bid data can be very tedious. SaaS solutions represent automation of advertisement placement in social media. These are solutions that automate developing, managing, and optimizing ad campaigns. Such tools allow running ad campaigns on various social media—automated ad placement, audience targeting, performance tracking. Tools schedule posts, adjust bids, and target audiences with the help of algorithms and predefined rules by a number of parameters. It enables advertisers to scale campaigns, A/B test creatives, and analyze data for improved ad performance. Real-time adjustments mean that the ads would reach the right audience at the right time to enable maximum effect and ROI from your social media advertising efforts. Create a SaaS able to publish ads in multiple social platforms from one single place. Take some inspiration from RevealBot. RevealBot—automation of Facebook Ads, Snapchat Ads, and Google Ads in one platform. RevealBot's estimated revenue is above $1M/year. Magnetiq is also another platform primarily for Facebook, Instagram, and Google Ads. Over 2500 businesses use Magnetiq. These products are more like unified Advertisement creation and campaign analytics platforms for small businesses. Adalysis is another specialty product within this niche, put into action by thousands of marketers.

🛠️TOOL OF THE DAY

Introduce App Review management with AI

AppReviewBot is a bot that brings all your reviews right into your workspace and offers a single-window platform to manage all your app reviews in one place.

You can do what with AppReviewBot?

⚡ Slack/Discord integration for direct reviews.

💥 Monitor negative reviews.

🚀 Weekly summarized review view.

💬 Chat with user data.

😉Track competition.

Agency? Works like a breeze for Agencies. Use AppReviewBot to bring all your clients' reviews into one common workspace.

💸 FUNDING HIGHLIGHTS

Discover startups who just raised funds

1. Purplle Raised $120 Million

   Purplle is an Indian startup that operates a fashion e-commerce platform. It raised a round of $120 million led by Abu Dhabi Investment Authority. Purplle offers a wide range of products, such as cosmetics, apparel, and accessories, and also provides personalized recommendations and beauty tips^.

2. Arya.ag Raised $29 Million

   Arya.ag is an Indian startup that provides post-harvest services for farmers. It raised a round of $29 million led by impact investment firm Blue Earth Capital. Arya.ag helps farmers store, process, and sell their crops, and also offers financing, insurance, and market linka

3. EcoRatings Raised $1 million

   EcoRatings is a B2B software startup that provides sustainability ratings for businesses. It raised a pre-seed round of $1 million on June 25. EcoRatings helps companies measure and improve their environmental, social, and governance (ESG) performance by using AI and data