• SaaS Elite Academy
  • Posts
  • 🔍 5 Proven Strategies to Perfect Pinterest Ads Conversion Tracking in SaaS

🔍 5 Proven Strategies to Perfect Pinterest Ads Conversion Tracking in SaaS

Eudia Raises $105M to Revolutionize Legal AI for Fortune 500 ⚖️🤖

AuthorAuthor

Fabien B & Ben Murray
February 17, 2025

📖 TODAY’S ISSUE

🧵 Here are some insightful SaaS updates and tools we’ve curated for you today:

🚀 Latest in SaaS and Dev Tools Discover cutting-edge SaaS advancements and essential development resources.

🛠️ Cool SaaS Tools Explore innovative tools that are reshaping the SaaS landscape.

💡 AI Prompts and Productivity Tips: Get actionable prompts to boost your SaaS productivity.

🚀 Educational Insights Learn essential skills and strategies to accelerate your SaaS journey.

Accurate conversion tracking is essential for maximizing ROI on Pinterest Ads. By leveraging Google Tag Manager (GTM), data layers, and server-side tracking, SaaS businesses can ensure precise attribution and better campaign performance.

Key Strategies:

  1. Set Up GTM Properly: Manage tracking pixels efficiently without modifying website code.

  2. Use a Data Layer: Capture structured user event data for granular tracking.

  3. Optimize Pinterest Tags: Implement enhanced conversions for better attribution.

  4. Leverage Server-Side Tracking: Reduce data loss from ad blockers and cookie restrictions.

  5. Continuously Test and Optimize: Use GTM Preview Mode and cross-check data with analytics tools.

By implementing these strategies, SaaS marketers can track conversions accurately, refine ad targeting, and improve campaign profitability.

This project focused on automating the build and deployment of the HumanGov SaaS application using Kubernetes and AWS services. AWS CodeCommit managed the source code, while AWS CodeBuild handled continuous integration, compiling and packaging the application. AWS CodePipeline streamlined deployment by linking source control, build processes, and Kubernetes clusters. Docker containerized the application, with images stored in AWS ECR for efficient deployment.

SailPoint, a cybersecurity leader, has gone public again in 2025 after being taken private in 2022, following its original IPO in 2017. With $813M ARR, 25%+ growth, and strong profitability, it’s a solid SaaS IPO but lacked major buzz due to its "Re-IPO" status. This trend is set to accelerate, with other top SaaS firms like Zendesk, Anaplan, and Coupa likely to follow suit. Many private equity-backed SaaS companies aim to re-enter public markets within three years, making re-IPOs a growing phenomenon in the sector.

Developing a SaaS solution can transform a small business, even with limited resources. SaaS eliminates costly installations, offers automatic updates, reduces expenses, scales with demand, and enhances accessibility. Entrepreneurs can succeed by leveraging open-source tools, cloud platforms, and no-code solutions while prioritizing core features. Strategic partnerships and lean development methods help minimize costs, making it possible to build a thriving SaaS business without a hefty investment.

💻 DEV RESOURCES

💻 COOL AI TOOL

What is Uizard?
Uizard is an AI-driven design platform that allows users to quickly create digital products, mobile apps, website mockups, and wireframes—all without a steep learning curve. Whether you're a beginner or a professional, Uizard simplifies the UI/UX design process with its powerful AI technology.

Key Features
🎨 AI-Powered Design Technology – Generate stunning designs instantly with AI assistance.
🖱 Intuitive & Easy-to-Use Interface – No design experience required!
📱 Wide Range of Design Options – Create wireframes, prototypes, and UI mockups effortlessly.
⚡ Seamless Design Process – Drag, drop, and refine designs in minutes.

With Uizard, turning ideas into professional prototypes has never been easier!

💸 WHO RAISED?

Discover startups who just raised funds.

👉You now have the opportunity to sponsor this newsletter and connect with 10,000 individuals deeply embedded in the SaaS ecosystem. Our readership includes builders, founders, entrepreneurs, investors, marketers, and no-code innovators, making this the ideal platform to engage with the SaaS community.

Want to sponsor this newsletter? 👉 👉 Contact Ben!