16 SaaS Email Marketing Tips to Skyrocket Engagement & Conversions📧

📖 TODAY’S ISSUE

🧵 Here are some insightful SaaS updates and tools we’ve curated for you today:

🚀 Latest in SaaS and Dev Tools Discover cutting-edge SaaS advancements and essential development resources.

🛠️ Cool SaaS Tools Explore innovative tools that are reshaping the SaaS landscape.

💡 AI Prompts and Productivity Tips: Get actionable prompts to boost your SaaS productivity.

🚀 Educational Insights Learn essential skills and strategies to accelerate your SaaS journey.

🗞️ HIGHLIGHT OF THE DAY

SaaS Email Marketing: 16 Strategies to Drive Engagement and Conversions

Engagement and conversions in the SaaS space rely on tailored email strategies. Email marketing remains a cornerstone for SaaS growth, from personalization techniques that address user behaviour to leveraging automation for re-engagement campaigns. Best practices include crafting compelling subject lines, incorporating actionable CTAs, and segmenting email lists to deliver relevant content.

What We Think

SaaS email campaigns emphasizing user value and personalization can mirror the momentum in breakout trends like FET in crypto markets. As rising demand drives FET’s upward trajectory, implementing these email tips can boost your SaaS product’s performance, keeping users engaged and driving long-term results. Experimenting and refining these strategies ensures your emails resonate and convert.

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⚡ LATEST IN RUNNING YOUR SAAS

Survey Highlights Security Concerns in SaaS Adoption

A survey by Onymos reveals rising security concerns among tech leaders as SaaS adoption grows. Of 300 U.S.-based IT and development leaders surveyed, 78% cited security threats as a major worry, with 45% reporting cybersecurity incidents involving third-party SaaS solutions in the past year. Key concerns include data privacy (65%) and security (72%), with 91% emphasizing retaining data within custom-built internal applications. Despite SaaS benefits like faster deployment, only 36% rely solely on on-premises or private cloud solutions, highlighting the need for better data control and robust security measures.

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India’s SaaS Solutions for Workplace Transformation

India is at the forefront of a SaaS-driven workplace transformation, shaping the future of work with innovative, cost-effective solutions. As businesses globally embrace digitalization, Indian SaaS companies enhance operations, collaboration, and employee engagement. By leveraging cloud computing, AI, and machine learning, these solutions offer flexibility, optimize workflows, and improve communication, making Indian SaaS startups key players in the global market's rapid growth.

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The Shift to SaaS Amplifies Identity-Based Risk

As organizations increasingly adopt cloud-based SaaS applications, identity has become the primary target for cyberattacks, replacing infrastructure as the main vulnerability. In 2024, credential-based attacks account for about 38% of data breaches, with SaaS applications being the main focus. The surge in unmonitored "shadow identities" and "ghost logins"—accounts created before proper identity management—amplifies these risks. As companies now use an average of 112 SaaS apps, securing these applications and managing identities effectively is becoming increasingly challenging.

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💻 DEV RESOURCES

Node.js 21 Released with Enhanced Permissions Model

The Node.js team has released version 21, introducing an enhanced permissions model. This feature allows developers to restrict their applications' file system and network access, offering greater control over runtime security and reducing attack surfaces.

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GitHub Copilot Chat is Now Generally Available

GitHub has announced the general availability of Copilot Chat for enterprise users. This AI-powered coding assistant enables developers to ask natural language questions directly in their IDE, receive contextual code suggestions, and resolve coding issues faster.

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Bun 1.0 is Here: A Fast JavaScript Runtime

The highly anticipated Bun 1.0 has officially launched, aiming to simplify full-stack JavaScript development. With built-in bundling, hot-reloading, and support for npm packages, Bun positions itself as a strong competitor to Node.js and Deno.

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💻 COOL AI TOOL

AI-Powered Video Creation with Synthesia

No Cameras, No Studios Required
Synthesia revolutionizes video production by transforming text into engaging, professional videos using AI avatars—no cameras or studios needed. It’s ideal for training videos, product demos, and more.

Key Features:

• Avatars & Languages: 230+ AI avatars, 140+ language support.

• Templates & Customization: 200+ video templates, customizable avatars, and the option for custom AI avatars at $1,000/year.

• Ease of Use: Instant text-to-video conversion with dynamic avatar options and manual gesture enhancements.

Pricing Plans:

• Free: 3 minutes/month.

• Starter: $18/month (120 minutes/year).

• Creator: $64/month (360 minutes/year).

• Enterprise: Custom pricing for unlimited use.
  

  

Synthesia offers an affordable, efficient way to create polished content, making it a game-changer for businesses aiming to produce high-quality videos quickly.

💸 WHO RAISED?

Discover startups who just raised funds.

Osyte Raises $4M to Optimize Multi-Asset Investment Portfolios

Seattle-based fintech startup Osyte has secured $4 million in seed funding to enhance its software aimed at multi-asset investors. The platform offers tools for portfolio monitoring, risk analytics, and rebalance optimization, catering to outsourced chief investment officers, family offices, and institutional investors. Co-founded by Charles Anselm, a former senior portfolio manager at Russell Investments, Osyte seeks to automate liquidity management for private market investments. The seed round was led by Moneta Ventures, with support from Six Thirty Ventures, Altari Ventures, and others.

Airbound Raises $1.7M for Drone Delivery Innovation

Bengaluru-based drone technology startup Airbound has raised $1.7 million in a seed round led by Lightspeed, with participation from gradCapital and angel investors. The funds will be used to advance R&D, initially focusing on medical deliveries like transporting supplies from health centres to testing labs. Airbound's proprietary TRT design aims to revolutionize logistics with lightweight, cost-effective drones that reduce delivery costs by over 90%. Founded in 2020 by Naman Pushp, the company competes with global players such as Wing and Zipline.

Tessl Raises $125M to Revolutionize Software Development with AI

AI-powered developer tooling startup Tessl has raised $125 million, including $100 million in a Series A round led by Index Ventures, with Accel also participating. Based in London, Tessl is developing an AI platform that allows users to create software by simply providing high-level natural language descriptions. The platform can generate Java, JavaScript, and Python code and will also help maintain software by detecting and fixing performance and cybersecurity issues. Tessl, founded by Guy Podjarny, aims to streamline software creation and maintenance with plans to support additional languages and use cases.