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📈 11 Innovative Growth Strategies to Elevate Your B2B SaaS in 2025

Wyzr Raises £400,000 to Transform Financial Management for Small Businesses 💰

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Fabien B & Ben Murray
January 29, 2025

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📖 TODAY’S ISSUE

Greetings! Ben here! I’m holding a SaaS Metrics AMA in my community today at 8am PT. Join my community here and then RSVP in the Meetups section.

We have some great articles below to help you with your SaaS!

Many thanks to today’s sponsor! I know I need every hour that I can get.

Exciting prospects for B2B SaaS companies as Generative Engine Optimization (GEO) emerges as a cutting-edge strategy for 2025. GEO focuses on optimizing content for AI-driven tools like ChatGPT and Perplexity, opening new avenues for visibility. Read more here!

A well-structured financial model is key to scaling a B2B film production software business. It helps project revenue, manage expenses, and assess key metrics for sustainable growth.

Key Steps to Build a SaaS Financial Model:

✅ Define Key Metrics – Track MRR, CAC, CLV, and churn rate for business health.
✅Build Revenue Assumptions – Forecast subscription and service-based income.
✅ Forecast Expenses – Categorize R&D, marketing, and customer support costs.
✅Model Customer Churn & Retention – Balance acquisition with long-term retention.
✅ Plan Cash Flow Management – Optimize billing cycles and liquidity.
✅Perform Sensitivity Analysis – Prepare for best- and worst-case financial scenarios.

The Cloud Security Alliance (CSA) has released a new survey report exploring how mid-sized organizations address SaaS and AI-related security risks. Sponsored by Wing Security, the report highlights mid-market companies' challenges and priorities in managing their expanding digital footprints amidst limited resources. Read more

SaaS founders' biggest challenge is standing out in a saturated market, not bad marketing. Most fall into the "Competition Trap," claiming their product is better, smoother, or cheaper, which lacks differentiation.

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💸 WHO RAISED?

Discover startups who just raised funds.

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